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One Strong Voice, the City of Edmonton’s bystander awareness campaign, is aimed at reducing gender-based violence and harassment in transit and other public spaces. The campaign - which is part of a broader, multi-layered effort by the City to create safer transit spaces - intends to empower and educate bystanders about various actions they can take to intervene in a manner that is safe for them and for the individual being targeted.
If you see harassment, and feel safe intervening, follow these tips:
If you don’t feel safe intervening, you can:
In 2016, Edmonton became the second city in Canada to join the United Nations Women Safe Cities and Safe Public Spaces Global program. In response to the Edmonton: Safe City scoping study, community groups, Indigenous organizations, academia, corporate partners and government came together as the Edmonton: Safe City Community Collaboration Committee to recommend strategies to make public spaces in Edmonton, including transportation, safer for women, girls and individuals who identify as women.
In keeping with the Safe City recommendations, the City developed a bystander awareness campaign that is evidence-based, incorporates an Indigenous perspective and aims to create safer spaces and reduce gender based violence for all people. A Gender Based Analysis Plus (GBA+) process was also applied to help understand and address the needs of diverse people in transit spaces. The City recognizes everyone deserves a safe transit experience. This campaign is one part of the City's efforts to make transit a safer, more convenient and reliable way to travel.
In 2022, the City completed research to learn about:
The full research report is available upon request by contacting wsdadminsupport@edmonton.ca.