Research Behind the Campaign
In 2016, Edmonton became the second city in Canada to join the United Nations Women Safe Cities and Safe Public Spaces Global program. In response to the Edmonton: Safe City scoping study, community groups, Indigenous organizations, academia, corporate partners and government came together as the Edmonton: Safe City Community Collaboration Committee to recommend strategies to make public spaces in Edmonton, including transportation, safer for women, girls and individuals who identify as women.
In keeping with the Safe City recommendations, the City developed a bystander awareness campaign that is evidence-based, incorporates an Indigenous perspective and aims to create safer spaces and reduce gender based violence for all people. A Gender Based Analysis Plus (GBA+) process was also applied to help understand and address the needs of diverse people in transit spaces. The City recognizes everyone deserves a safe transit experience. This campaign is one part of the City's efforts to make transit a safer, more convenient and reliable way to travel.
In 2022, the City completed
to learn about:
- existing bystander awareness and intervention campaigns
- the level of knowledge transit riders have about when and how to intervene safely
- the motivations and barriers for people to intervene
- established models of bystander awareness training
The full research report is available upon request by contacting email@example.com.