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Jasper Avenue New Vision intends to re-establish Jasper Avenue as Edmonton’s main street, making it a place all Edmontonians can be proud of, as well as a symbol of the vitality of the downtown and Edmonton as a whole.
Jasper Avenue New Vision is a major catalyst project identified in the Capital City Downtown Plan (2010). This plan calls for Jasper Avenue to feature a high quality pedestrian experience, including:
- A narrowed roadway
- Wider sidewalks
- Tree planting
- High quality public realm improvements and landscaping
- Refined streetscape elements
- Increased design standards for private development
Jasper Avenue New Vision will help achieve City Council’s commitment to transform Edmonton’s urban form and improve livability in the heart of the city. The project area extends along Jasper Avenue from 92 Street to 109 Street.
Jasper Avenue New Vision was approved in 2011 and Phase 1 of construction took place between 100 Street and 102 Street in 2013.
Working from this vision, with consideration for the City’s Main Streets Guideline (2016), the City is now undertaking concept planning for the avenue from 92 Street to 96 Street and from 102 Street to 109 Street.
Concept and preliminary design is being conducted for 96 Street to 100 Street, with construction of these four blocks being coordinated with other construction work in the area.
Jasper Avenue is Edmonton’s main street. With downtown development on the rise, now is the time for transformation.
In 2011, the City published a report, Toward a New Vision for Jasper Avenue, which contained an inspiring and compelling new vision for Jasper Avenue’s streetscape, as well as a range of important city-building initiatives that will surround it.
The underlying principle of this report is that the revitalization of Jasper Avenue’s streetscape can serve as a catalyst for private sector reinvestment, continued renewal, and positive change throughout the corridor.