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The Imagine Jasper Avenue project will revitalize the roadway from 109 - 124 Street to create welcoming spaces while maintaining access for commuters.

The goal of Imagine Jasper Avenue and Jasper Avenue New Vision is to restore and elevate the avenue, giving it a consistent look and feel, highlighting the downtown core and providing a safe and enhanced experience for those who walk, bike, drive or use transit. Ultimately, the changes will support area businesses and attract visitors.

Highlights of both sections of Jasper Avenue include wider sidewalks, enhanced street furniture and plantings, new street and pedestrian lighting and full roadway reconstruction.

During construction (spring to fall 2020), traffic will be limited to 1 lane in each direction. Traffic will be restored to existing capacity on Jasper Avenue from 97 Street to 100 Street during the winter. Jasper Avenue from 109 Street to 114 Street will be restored to 5 lanes of traffic during the winter.

Pre-construction Information

Project Overview

The aging roads and sidewalks along Jasper Avenue (109 Street to 124 Street) are slated for full reconstruction starting in 2020. The Imagine Jasper Avenue project began as a community-led vision to not just remove and replace the infrastructure as it currently exists, but to use the reconstruction as an opportunity to enhance the avenue with an innovative, vibrant and relevant streetscape. A Jasper Avenue that would function as both a link and a destination; balancing the needs of the community, commuters, businesses and visitors. 

Developing the design for Jasper Avenue, which began in September 2015, was guided by Main Street Guidelines, driven by technical and physical roadway requirements and informed by the public and stakeholders through 4 phases of engagement. The public engagement process allowed for input from all user groups including area residents, commuters, cyclists, pedestrians, business owners/operators, property owners and developers. 

Input was used to inform the development of Vision and Guiding Principles, determine priorities and trade-offs as well as influence design possibilities. The Experience Jasper Avenue design demonstration from July - October 2017 allowed the City to test the design resulting in several adjustments to the plans.

Phase 1 of Imagine Jasper Avenue, 109 Street to 114 Street, has been approved and received funding for construction. Construction will begin on this portion in spring 2020. The remaining phases will be constructed as funding becomes available.

Vision

Jasper Avenue is Edmonton’s premier Main Street — a people place

Guiding Principles:

  • Create a vibrant, all seasons destination

  • Shape a community street

  • Put pedestrians first, ensuring travel options for all users

  • Increase the green

  • Consider the big picture

Project Timeline

2020 and Beyond

2020 - 2022: Phase 1 construction from 109 Street to 114 Street
114 Street to 124 Street will be considered in future budget cycles

2017 to 2019

Fall 2017 - Winter 2018: Preliminary design
December 2018: Council approved funding for Phase 1 (109 to 114 Street)
January 2019: Final design information session

2015 to 2017

July - October 2017: Experience Jasper Avenue Design Demo
November 2016 - May 2017: Design
November 2015 - March 2016: Visioning Phase

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For More Information

Imagine Jasper Avenue

Email ImagineJasperAvenue@edmonton.ca

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