A souvenir pin to mark “100 Days to Go” until the start of the 2001 World Championships in Athletics. One has to ask why? What purpose does this pin serve? Was there a pin for 99 days? [ 1992-44-268]
For some people, objects in general do not act as touchstones for invoking memory. These people do not collect things and nor do they attach personal value and attributes to objects. Souvenirs in particular are seen as kitschy, dust collectors, soulless knickknacks or useless pieces of garbage. Why waste your good money on a trinket that is going to sit on a shelf just to collect dust and then eventually be thrown away!
As British humorist Alan Coren notes: “The word 'souvenir' has, of course, slightly extended itself in meaning until it now denotes almost anything either breakable or useless; but even today, ninety per cent of the items covered by the word are forgettable objects in which cigarettes can be left to go stale.”