Research about attitudes and behaviour on our roads.
What is Vision Zero?
Vision Zero is the long-term goal of zero traffic fatalities and serious injuries.
“These are our mothers, fathers, wives, husbands, children, friends... any loss of life on our roads is unacceptable.” Mayor Don Iveson
In 2015, City Council approved Edmonton’s Road Safety Strategy 2016-2020, making Edmonton the first major Canadian City to officially adopt Vision Zero.
Where it Began
Vision Zero began in Sweden in 1997 and that country now has the lowest rate of traffic fatalities in the world. More recently, Vision Zero has been adopted by those considered to be leaders in traffic safety including countries such as Australia and England, and numerous major cities in the United States. In January 2016, Canada adopted Vision Zero as a federal strategy.
Those who have embraced Vision Zero recognize that striving towards zero traffic fatalities and serious injuries is the only ethical goal that makes sense for our citizens.
Vision Zero Principles
- No loss of life is acceptable
- Traffic fatalities and serious injuries are preventable
- We all make mistakes
- We are physically vulnerable when involved in motor vehicle collisions
- Eliminating fatalities and serious injuries is a shared responsibility between road users and those who design and maintain our roadways
How will we achieve Vision Zero?
Vision Zero is a long-term strategy. Making changes to infrastructure and traffic-safety culture takes time. However, we will get there through a Safe System Approach.
The Safe System Approach is a holistic framework that allows us to assess, guide and improve traffic safety by taking into account the interaction of all aspects of the transportation system.
We will save lives and eliminate serious injuries through the application of a Safe System, evidence-based approach, and the 5 E’s of traffic safety:
Vision Zero Edmonton
In 2006, there were 8,246 people injured and killed in collisions on Edmonton streets. The City responded by creating the first municipal Office of Traffic Safety in North America that year. In spite of the population growth since then, in 2015 there were 3,837 people injured or killed, a decrease of 53.5%.
The City of Edmonton has been working hard to reduce fatalities and serious injuries on our roads. But the numbers are still far too high.
Why should you get behind Vision Zero?
We all want our loved ones to get home safely.