Research about attitudes and behaviour on our roads.
Dangerous choices – like speeding, following too closely, distracted driving and jaywalking – are causes of many collisions..We’ve all seen people cycle or drive through a stop sign, or run across the street against the flashing red...we’ve even made these choices ourselves.
Some Vision Zero critics say, “You can’t change human behaviour.” However, people used to use real candles on Christmas trees, smoke on airplanes, and drive without seatbelts. Drinking and driving was once considered normal.
Vision Zero requires we all make safety a priority and ensure that the choices we make on our roads do not result in serious injuries or death.
Behaviour change starts with recognizing we all play a role in making the roads safer and is supported through education, motivation, and enforcement. Changing driver behaviour happens as people realize that no loss of life is acceptable and their personal choices can have devastating effects.