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Researching road-user behaviour helps inform safety measures used in Edmonton.

Vision Zero requires we all make safety a priority and ensure that the choices we make on our roads do not result in serious injuries or death. Dangerous choices – like speeding, following too closely, distracted driving and jaywalking – are causes of many collisions.

Behaviour change starts with recognizing we all play a role in making the roads safer and is supported through education, motivation, and enforcement. Changing driver behaviour happens as people realize that no loss of life is acceptable and their personal choices can have devastating effects.

Researching Road-use Behaviour

Traffic Safety conducts ongoing research to better understand road-user behaviour and develop countermeasures to contribute to a culture of traffic safety in Edmonton. This research addresses key risk factors including speed, distraction and alcohol and drug impairment.

Traffic Safety Culture Survey:
The Traffic Safety Culture Survey takes place every 2 years. The purpose of this study is to collect data on the attitudes, perceptions and behaviours of road users as they relate to traffic safety in the Edmonton region.  In the summer of 2018, more than 5,000 people took part in the most recent Edmonton and Area Traffic Safety Culture Survey. 

2018 Traffic Safety Culture Report (16MB)

2018 Traffic Safety Culture Survey infographic (telephone survey)

2016 Traffic Safety Culture Report (13MB)

2014 Traffic Safety Culture Report (7MB)

Distracted Road Use
Distracted road users, including pedestrians, cyclists, motorcyclists and drivers, represent a serious threat to safety on our roadways. In January 2016, the City initiated a study on distracted road use with Dr. Michelle Chan, a recent PhD graduate in Psychology, who specializes in this area of research. This study was completed in May 2016, and will be used to implement evidence-based countermeasures to reduce distracted road use in Edmonton.

Distracted Road Use: A Literature Review

For More Information

311 Contact Centre

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Telephone

In Edmonton: 311
Outside Edmonton: 780-442-5311

TTY 780-944-5555

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