Whyte Avenue has been celebrated for its unique heritage, character and image, and represents a key area where growth needs to be managed and positive change leveraged to sustain Whyte Avenue’s long-term success.
The planWhyte Land Use Study (14MB) proposes a series of recommendations to strengthen the heritage and character of the area, manage future growth to benefit community and local business, and revitalize the heart of Old Strathcona as one of Edmonton’s premier arts, culture and tourism destinations. The recommendations are based on 3 phases of public engagement, a technical assessment and support for a new development concept.
The planWhyte Study was presented to City Council’s Urban Planning Committee on August 28, 2018. The City of Edmonton is now preparing changes to the Strathcona Area Redevelopment Plan (ARP) to incorporate the recommendations from the the study.
Thank you to everyone who attended the September 24, 2019 drop-in engagement session to learn more about the proposed changes to the Strathcona Area Redevelopment Plan (ARP) to incorporate the recommendations from the City’s planWhyte Land Use study.
The Display Boards show the information that was presented that evening. The What We Heard Report summaries the input received. The summary will be included in a report to City Council when the proposed changes go to a future Public Hearing for a decision targeted for later 2019 or early 2020.
The Study Background
Whyte Avenue is a key area where change needs to be carefully managed and leveraged to sustain its future prosperity, attractiveness and livability.
The City initiated the planWhyte - Whyte Avenue Commercial Area Land Use Study in 2016 following the proposal of 2 large-scale redevelopment projects (The Mezzo and Southpark on Whyte) and in recognition of ongoing development pressure, sensitivity of the area’s existing heritage and character, and assessment of the Strathcona Area Redevelopment Plan.