Whyte Avenue has been celebrated for its unique heritage, character and image, and represents a key area where growth needs to be managed and positive change leveraged to sustain Whyte Avenue’s long-term success.
The planWhyte Land Use Study (14MB) proposes a series of recommendations to strengthen the heritage and character of the area, manage future growth to benefit community and local business, and revitalize the heart of Old Strathcona as one of Edmonton’s premier arts, culture and tourism destinations. The recommendations are based on 3 phases of public engagement, a technical assessment and support for a new development concept.
The planWhyte Study was presented to City Council’s Urban Planning Committee on August 28, 2018. The City of Edmonton is now preparing changes to the Strathcona Area Redevelopment Plan (ARP) to incorporate the recommendations from the the study.
Edmontonians are invited to a drop-in engagement session to learn more about the proposed changes.
Date: Tuesday September 24, 2019
Location: Strathcona Community League (Main Hall), 10139 - 87 Avenue NW
The engagement session will be an opportunity to share your feedback on the proposed changes with the City. Feedback will be summarized in a report to City Council when the proposed changes go to a future Public Hearing for a decision.
The Study Background
Whyte Avenue is a key area where change needs to be carefully managed and leveraged to sustain its future prosperity, attractiveness and livability.
The City initiated the planWhyte - Whyte Avenue Commercial Area Land Use Study in 2016 following the proposal of 2 large-scale redevelopment projects (The Mezzo and Southpark on Whyte) and in recognition of ongoing development pressure, sensitivity of the area’s existing heritage and character, and assessment of the Strathcona Area Redevelopment Plan.