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Vision 2050 was the public engagement approach to refresh Council’s strategic plan. With its strategic community focus, it was comprehensive and unique and it relied on a large number of diverse networks. The networks provided their personal and their organizational perspectives and acted as channels to gather feedback from the public they serve.  

Throughout the discussions and workshops, common themes emerged: community of communities, character of Edmonton, equity, attractive economy and collaboration. 

Feedback on each element of the plan, the vision, principles and goals, was collected and validated with over 5,000 (4,053 survey, 1,634 session participants) Edmontonians providing input. 

ConnectEdmonton: Edmonton’s Strategic Plan 2019 - 2028, is based directly on the correlated feedback gathered throughout the engagement process and contains:

  • A vision statement which is the aspiration of Edmonton in the year 2050
  • A unifying principle of Connected to guide strategically-consistent decisions
  • Four strategic goals: Healthy City, Urban Places, Regional Prosperity and Climate Resilience, where change and action is required 
  • An invitation to Edmontonians, public and private sectors and non-profit organizations to work together to make the vision come alive; and
  • A set of indicators to monitor the results of the collective impact


Ten years ago, Edmontonians from all walks of life helped City Council build a common vision for our future. The result of this work was the City of Edmonton’s 2040 vision and a 10-year strategic plan called The Way Ahead. Until 2018, that plan was the road map for our work, guiding us towards our continued commitment to serving the citizens of Edmonton.

The Way Ahead and the six directional plans (called The Ways) served us well. They helped us transform our downtown core, expand our LRT, reduce our carbon footprint, and build new recreation centres, fire halls and libraries.

The process to develop and implement ConnectEdmonton builds on the achievements and lessons of The Way Ahead and The Ways.


In Spring 2017, the Strategic Renewal project team completed pre-engagement meetings with community and business leaders to better understand how to engage Edmontonians around Council’s strategic plan.

The conversations in the meetings centered on two areas:

  1. Insights from the community and business leaders’ view of the world
  2. Strategic advice on how to conduct a meaningful consultation and engagement process

These conversations helped shape the public engagement approach for Vision 2050, the process to engage Edmontonians. This process was approved by Council in December 2017. 

Vision 2050 was a people-focused process. Purposeful and meaningful engagement happened in person and online through workshops, small group discussions, public engagement sessions, social media, and surveys in Spring 2018.

Responses were collected and analyzed and themes emerged. Revisions were made to key components that would be used in the strategic plan and Council approved the three components (the vision, principle and goals) in June 2018.

In December 2018 and January 2019, the project team had additional meetings with community and business leaders to develop and refine the indicators. 

For More Information

Manager, Corporate Planning



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