Our Why Edmonton site is live! It’s full of authentic only-in-Edmonton content to help talk about and promote our city. Stories, facts and free downloadable photos are available to everyone.
A place brand is the perception people have of a city, based on their awareness of and experience with that city. Simply put, it answers the question "Why Edmonton?"
Having a distinctive place brand is one of a city’s most valuable assets because it leverages all other economic development efforts to give a city a strong strategic advantage in attracting visitors, investments and talent. Leaders and organizations (including ours) use the brand to promote, build and improve our city but it is owned by all Edmontonians.
In December 2019, the City completed national research to identify gaps between how the city is currently perceived, and how it wants to be seen. The research compiled thoughts and attitudes from Edmontonians, Canadians in major cities and Canadian businesses.
At a high level, the research found awareness of Edmonton is lacking among Canadian residents and businesses, and opportunities exist to build on Edmonton's attractions and make our city more known to our nation and the world.