Place brand is not a logo or a tagline but the perception people have of a city, based on their awareness of and experience with that city.
Simply put, it answers the question "Why Edmonton?"
The Edmonton place brand site, Why Edmonton, is full of authentic only-in-Edmonton content to help talk about and promote the city. Stories, facts and free downloadable photos are available to everyone.
Place Brand Framework
Work outlined in the Place Brand Framework (2026-2029) is underway.
This framework positions the City as the strategic steward of Edmonton’s place brand, not as its sole owner. We will collaborate with partners in economic development, tourism, arts and culture, business, institutions and residents.
Approach
A strong place brand is a long-term, relationship-driven approach that shapes how Edmonton is understood, trusted and chosen by investors, talent, visitors and future residents.
When done well, it is expected to strengthen economic development outcomes, build civic pride and ensure Edmonton shows up consistently and credibly on the national and international stage.
Goals
The goal is to gather Edmonton’s authentic strengths, focused on these four storytelling cornerstones:
- Invest here
- Live here
- Learn here
- Play here