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visual identity standards

The Visual Identity Standards reinforce the City’s identity, ensuring continuity across all materials.

A unified visual identity:

  • evokes pride
  • enhances Edmonton's reputation
  • showcases who we are and what we do
  • strengthens our ability to connect with Edmontonians
  • helps us build a great city

Guidebooks and Resources

Explore standards, tools and techniques of the visual identity system.

Design Toolkit

Access approved versions of the City's logo, colour swatches and design templates.

For More Information

Visual Identity Team

For permission and approvals, please consult with the City’s Corporate Communications Branch or contact 311.

If you have questions about the proper application of the standards, contact the Visual Identity Team.

Email visualidentity@edmonton.ca

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