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A Third Party Advertiser (TPA) is an individual, corporation or group who promotes or opposes a municipal or school board candidate through election advertising.
TPAs can take part in election advertising from May 1 to October 17, 2021 (one day before Election Day).
All TPAs who intend to incur expenses or contributions of at least $1,000 must register with their local municipality. If a TPA plans to advertise in more than 10 jurisdictions, then they are required to register with the Provincial Registrar at Municipal Affairs. They can be reached at 780-427-2225 (dial 310-000 first for toll-free) or by email: ma.lgsmail@gov.ab.ca.
Edmonton Elections will publish a list of registered TPAs once the election advertising period begins. This decision aligns with our Edmonton Elections policy.
The registry will include the following information:
To register as an Election TPA with Edmonton Elections, you will have to complete Form 27: Registration of a Third Party and submit any supporting materials.
Completed applications can be submitted by mail, email or fax to:
Edmonton Elections
Address: 16304 114 Ave NW, Edmonton, AB, T5M 3R8
Email: elections@edmonton.ca
Edmonton Elections will confirm whether or not your registration has been accepted within 10 business days from the day of receipt.
You can also view the How to guide | Registration process for prospective Third Party Advertisers for more information on how to complete the registration process.
Once you have been registered as a TPA, you may receive contributions, incur expenses and begin advertising.
Please note that as a registered TPA you will be required to file Form 28: Third Party Advertising Contribution Statement no later than March 1, 2022. Third Parties who do not meet this deadline will incur penalties as of March 2, 2022. More information can be found in the Local Authorities Election Act (LAEA).
The Local Authorities Election Act (LAEA) governs third party advertising. TPAs are encouraged to review Part 8 of the LAEA and seek legal advice to understand the full extent of their obligations.
To be eligible to register with Edmonton Elections, a prospective TPA must be one of the following:
The following are ineligible to register as a TPA:
If you are a group or corporation you must provide supporting documentation.
A copy of the resolution passed by the group that confirms its intention to act as a TPA. This may be presented in the form of certified meeting minutes or a letter signed by the Chief Executive Officer.
A letter, signed by the Chief Executive Officer, that confirms that the information provided in Form 27 is accurate and that the group, and its applicable members, are eligible to register as a TPA.
A list of principal officers or principal members.
Groups may submit a single letter, signed by the CEO, that serves as both a resolution and statement of eligibility. The list of principal officers or principal members may be contained within the letter or submitted as a separate document.
A prospective TPA must meet all the eligibility requirements and follow each step of the registration process. Refer to the How to guide | Registration process for prospective Third Party Advertisers for more information.
A TPA may not register under a name that:
No, this is the first time Edmonton Elections will publish a Third Party Registry. This is due to the recent changes in the Local Authorities Election Act (LAEA) that formalize the role of TPAs in municipal and school board elections.
Election advertising is the transmission of an advertising message promoting or opposing a candidate.
This could include television, radio or newspaper ads, signs, billboards or ads on the internet.
No, only registered TPAs can accept contributions.
Registered charities cannot contribute to TPAs.
Eligible individuals, corporations or groups can contribute up to $30,000 to a registered TPA.
No, there are no limits to how much a third party advertiser can spend.
16304 114 Avenue
Edmonton, AB
T5M 3R8
| Telephone | 780-496-8008 |
|---|---|
| Fax | 780-498-7058 |
| elections@edmonton.ca | |
| Website | https://www.edmonton.ca/elections |
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