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A Third Party Advertiser (TPA) is an individual, corporation or group who promotes or opposes a municipal or school board candidate through election advertising.

TPAs can take part in election advertising from May 1 to October 18, 2021. Please remember that campaigning and advertising is not allowed in voting stations.

All TPAs who intend to incur expenses or contributions of at least $1,000 must register with their local municipality. If a TPA plans to advertise in more than 10 jurisdictions, then they may register with the Provincial Registrar at Municipal Affairs. They can be reached at 780-427-2225 (dial 310-0000) first for toll-free or by email: ma.lgsmail@gov.ab.ca.

Third Party Advertiser Registry

Edmonton Elections will publish a list of registered TPAs once the election advertising period begins. This decision aligns with our Edmonton Elections policy.

The registry will include the following information:

  • Name of Third Party Advertiser
  • Name of Primary Contact
  • Name of Chief Financial Officer
  • Telephone Number of the Primary Contact 
  • Website
  • Date of Registration
  • Status of Registration
  • Post election: Third Party Advertising Contribution Statement

Registering as a Third Party Advertiser

To register as an Election TPA with Edmonton Elections, you will have to complete Form 27: Registration of a Third Party and submit any supporting materials.

Completed applications can be submitted by mail or email to:
Edmonton Elections
Address: 16304 114 Ave NW, Edmonton, AB, T5M 3R8
Email: elections@edmonton.ca 

Edmonton Elections will confirm whether or not your registration has been accepted within 10 business days from the day of receipt.

You can also view the How to guide | Registration process for prospective Third Party Advertisers for more information on how to complete the registration process.

Once you have been registered as a TPA, you may receive contributions, incur expenses and begin advertising.

Please note that as a registered TPA you will be required to file Form 28: Third Party Advertising Contribution Statement no later than March 1, 2022. Third Parties who do not meet this deadline will incur penalties as of March 2, 2022. More information can be found in the Local Authorities Election Act (LAEA).

The Local Authorities Election Act (LAEA) governs third party advertising. TPAs are encouraged to review Part 8 of the LAEA and seek legal advice to understand the full extent of their obligations.

Third Party Advertiser

Frequently Asked Questions

Am I eligible to register as a Third Party Advertiser?

To be eligible to register with Edmonton Elections, a prospective TPA must be one of the following:

  • An individual who resides in Alberta
  • A group of which all members reside in Alberta
  • A corporation that carries out business in Alberta
  • An Alberta trade union or Alberta employee organization 
Who is ineligible to register as a Third Party Advertiser?

The following are ineligible to register as a TPA:

  • Individuals who do not reside in Alberta
  • Groups whose members do not all reside in Alberta
  • A corporation that does not conduct business in Alberta
  • Trade unions and employee organizations that do not operate in Alberta  
  • A registered charity
  • A prohibited corporation, as described in the Election Finances and Contributions Disclosure Act
What supporting materials do I need to submit along with my application?

If you are a group or corporation you must provide supporting documentation. 

Groups must provide:
  • A copy of the resolution passed by the group that confirms its intention to act as a TPA. This may be presented in the form of certified meeting minutes or a letter signed by the Chief Executive Officer.

  • A letter, signed by the Chief Executive Officer, that confirms that the information provided in Form 27 is accurate and that the group, and its applicable members, are eligible to register as a TPA.

  • A list of principal officers or principal members. 

Groups may submit a single letter, signed by the CEO, that serves as both a resolution and statement of eligibility. The list of principal officers or principal members may be contained within the letter or submitted as a separate document. 
 

Corporations must provide:
  • Proof of formal registration of the corporation in Alberta.
    • A ‘Current Alberta and extra-provincial corporation search’ is available from Registry Agents in Alberta. Visit alberta.ca for more information. Any cost incurred in acquiring proof of status is the responsibility of the third party.
  • A copy of the resolution passed by the group that confirms its intention to act as a TPA. This may be presented in the form of certified meeting minutes or a letter signed by the Chief Executive Officer.
What would cause a registration to be declined?

A prospective TPA must meet all the eligibility requirements and follow each step of the registration process. Refer to the How to guide | Registration process for prospective Third Party Advertisers for more information.

A TPA may not register under a name that:

  • Is the same as, or closely resembles, the name of an official election candidate
  • Is the same as a TPA whose prior registration was cancelled
  • Has been used by a registered TPA in the past
Has Edmonton Elections published a Third Party Registry before?

No, this is the first time Edmonton Elections will publish a Third Party Registry. This is due to the recent changes in the Local Authorities Election Act (LAEA)  that formalize the role of TPAs in municipal and school board elections.

What is election advertising?

Election advertising is the transmission of an advertising message promoting or opposing a candidate.

This could include television, radio or newspaper ads, signs, billboards or ads on the internet.

Who can contribute to Third Party Advertisers?
  • Individuals who ordinarily reside in Alberta
  • Corporations and groups, including trade unions and employee organizations, operating in Alberta

Registered charities cannot contribute to TPAs.

Eligible individuals, corporations or groups can contribute up to $30,000 to a registered TPA.

Is there a limit to how much a third party advertiser can spend?

No, there are no limits to how much a third party advertiser can spend. 

For More Information

Edmonton Elections

16304 114 Avenue
Edmonton, AB
T5M 3R8

Telephone

780-496-8008

Email elections@edmonton.ca
Website https://www.edmonton.ca/elections

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