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As the days shorten and visibility decreases, Vision Zero is talking safety on the streets with drivers and pedestrians.

Launched in October 2017, the Vision Zero Street Team is out talking to drivers about safe driving and pedestrians about maintaining visibility as the days get shorter and visibility is reduced. During this time of year, there is an increase in the number of collisions involving pedestrians, especially in crosswalks, so it was important for the City to get out and talk about safety.

As The Days Get Shorter, Risk Increases

“There is a marked increase in the number of collisions involving pedestrians this time of year” says Gerry Shimko, Director of Traffic Safety with the City. “So it was very important to get the message out to both drivers and pedestrians that there is an increased risk.”

Combat "The Glare" and "The Dark"

The Vision Zero street team will be talking to drivers, as well as pedestrians, about what they can do to combat "The Glare" and "The Dark".

In the fall months, the sun’s glare can be particularly blinding during rush hour, both in the morning and after work. The team’s top tips to combat glare while driving are:

  • Clean both the interior and exterior of your windshield
  • Wear sunglasses
  • Slow down so you can carefully see what’s happening around you

As well, during this time, the days are getting shorter, with more time spent driving in dim and dark conditions. It's important for drivers to be extra vigilant when watching out for pedestrians, and for pedestrians to be aware that drivers may not see them.

15 Locations This Fall

“Watch for the street team at 15 different locations this fall, including Tim Hortons around the city, shopping malls, farmers’ markets, outside of Rogers Place, as well as Whyte Avenue and Jasper Avenue,” says Gerry. “We are trying to reach as many people as possible, both drivers and pedestrians, because traffic safety is a shared responsibility.”

Vision Zero

Vision Zero is the City’s long-term goal of zero traffic-related serious injuries and traffic fatalities. In 2015, City Council approved Edmonton’s Road Safety Strategy 2016-2020, making Edmonton the first major Canadian city to officially adopt Vision Zero. Keep updated about the street team's whereabouts on Twitter at @VisionZeroYEG.

For More Information

Street Team Program Coordinator

Telephone

780-217-6653

Traffic Safety

Suite 200
9304 – 41 Avenue
Edmonton, AB
T6E 6G8

Telephone

780-495-0371

Fax 780-495-0383
Email transportationoperations@edmonton.ca

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