Traffic Safety conducts ongoing research to better understand road-user behaviour and develop countermeasures to contribute to a culture of traffic safety in Edmonton. This research addresses key risk factors including speed, distraction and alcohol and drug impairment.
Traffic Safety Culture Survey:
The Traffic Safety Culture Survey takes place every 2 years. The purpose of this study is to collect data on the attitudes, perceptions and behaviours of road users as they relate to traffic safety in the Edmonton region. In the summer of 2018, more than 5,000 people took part in the most recent Edmonton and Area Traffic Safety Culture Survey. Analysts are still reviewing the data and the results will be posted by the end of August 2019.
Distracted Road Use
Distracted road users, including pedestrians, cyclists, motorcyclists and drivers, represent a serious threat to safety on our roadways. In January 2016, the City initiated a study on distracted road use with Dr. Michelle Chan, a recent PhD graduate in Psychology, who specializes in this area of research. This study was completed in May 2016, and will be used to implement evidence-based countermeasures to reduce distracted road use in Edmonton.
Edmonton became a pilot city for Bikemaps.org, along with Victoria, the city in which the project originated, and Ottawa. This project was launched in May 2016. The objective of this initiative is to promote the use of Bikemaps.org to increase the availability of cycling data for evidence-based planning and decision-making. The goal is to make cycling safe for all citizens and to increase ridership in Edmonton.
Annual Run Walk Ride for Vision Zero
The purpose of the annual Run Walk Ride for Vision Zero is to raise awareness in the community about traffic safety for pedestrians, cyclists, motorcyclists and drivers and to encourage citizens to consider what they personally can do to help Edmonton achieve Vision Zero.
Edmonton’s International Conference on Urban Traffic Safety
At the International Conference on Urban Traffic Safety, traffic safety experts from around the world share their experiences with implementing Vision Zero in their respective cities so that Edmonton may learn from their challenges and successes as we shape our own Vision Zero model over the coming months and years.
International Council of Alcohol Drugs and Traffic Safety (ICADTS) 2019
The City was successful in its bid to host the prestigious ICADTS conference in Edmonton in 2019. This triennial conference brings together leading experts from around the globe to speak to the very serious threat of alcohol and drug impaired road users to safety on our roadways, and through the sharing of leading and best practices, will contribute to the reduction of alcohol and drug related fatalities and injuries.