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Imagine Jasper Avenue

‘Framing’ Jasper Avenue as Edmonton’s Main Street

 June 29 to July 22, 2016

To help ‘frame’ the section of Jasper Avenue from 109 Street to 124 Street as Edmonton’s premier Main Street, the Imagine Jasper Avenue project has partnered with CITYlab and local artist Naomi Pahl. Together, we have created three interactive metal frame public art pieces. These frames invite the avenue’s users to look through them and start imagining what Jasper Avenue could be like as a Main Street.

Look through the frame - take a picture - and ask yourself: ‘what do I currently see?’ and ‘what do I want to see?’ Post your picture and your comments to Twitter or Instagram with #ImagineJasperAvenue and tag @CityofEdmonton.

We want to hear from you! Jasper Avenue is your main street - become part of the conversation!

Frame locations:

112 Street and Jasper Avenue (north side of Jasper Avenue)
111 Street and Jasper Avenue (north side of Jasper Avenue)
119 Street and Jasper Avenue (south side of Jasper Avenue)

About the Project

Creating a new Jasper Avenue

Jasper Avenue is Edmonton’s main street, connecting the West End to Downtown through the historic and diverse neighbourhood of Oliver. The section of Jasper Avenue from 109 Street to 124 Street it slated for full reconstruction beginning in 2018. This presents the opportunity to develop a comprehensive vision for the avenue which will direct the design of improvements and upgrades. The purpose of the Imagine Jasper Avenue project is to envision an innovative, vibrant and relevant streetscape that will strive to balance the needs of the community, commuters, businesses and visitors.

A renewed Jasper Avenue will provide a safe and pedestrian friendly street that will establish a unique sense of place that fosters lively street life, diversity, growth and transformative land use.

Public Engagement

Latest Updates

Find out how to get involved in the Imagine Jasper Avenue project.


Helping to support the vision

Explore the policies and plans that guide the streetscaping of Jasper Avenue.

Connect With Us

Stay Informed

Find the latest news and updates.


Construction Projects

Learn about exciting transformation projects.

Stay Informed

Stay informed by signing up for email notifications. The City will send out news about the Imagine Jasper Avenue project as it becomes available and post it to this website.

For More Information

Imagine Jasper Avenue

Email ImagineJasperAvenue@edmonton.ca



In Edmonton:  311
Outside Edmonton:  780-442-5311

Email 311@edmonton.ca