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At the September 19, 2012 Executive Committee Meeting Mayor Mandel made an inquiry that included:

The City of Edmonton prides itself on having some of the best sporting facilities in Canada. Currently a gap exists regarding a facility that will seat 10,000 - 15,000 attendees for events. What options are available for a 10,000 - 15,000 seat facility for events including those held by FC Edmonton?

At the January 28, 2013 Executive Committee Meeting, a report to further explore building a 10,000 - 15,000 seat outdoor stadium and continue to work with FC Edmonton & other stakeholders regarding business models, stadium options and needs assessment for the evolution of soccer and field sports in Edmonton and report back to Council in January 2014.

Project Timeline

This plan is in the 'Concept' phase.

 Future

 Design & Build:

Phase 1:

  • Triggered by City Council approval in January 2014

Phase 2 & 3:

  • Triggered by increase in seating demand
  • Dependent on funding approval by City Council as part of the 10-Year Capital Investment Agenda
  • Public consultation to occur at each stage
 January 2014  Report to City Council on the Needs Assessment, Stadium Options & Business Models
 2013 Needs Assessment, Stadium Options & Business Model Research
  • Public Consultation - November 2013
  • Needs Assessment Stakeholder Interviews- Summer 2013
 2012  Council Report provides Stadium Options

Project Overview

The project includes a comprehensive assessment of the current and future community and stakeholder needs, medium size stadium options and exploration of business models for the stadium.

Scope

  1. Inventory of current stadiums that support soccer, football and other rectangular field sports
  2. Operating Models and Cost Recovery of Current Inventory
  3. Utilization of current turf sports fields, Revenue Generation, Operating Costs
  4. Identify key stakeholders for utilization of a new medium sized stadium
  5. Stakeholder research and benchmarking

Needs Assessment

In July 2013 qualitative and quantitative research with key stakeholders was completed to assess the need for a new medium size stadium

Qualitative Interviews with umbrella sport organizations explored booking & usage of outdoor fields and usage & need for a new stadium

Quantitative Survey with sport organizations explored usage & booking practices, preferences for grass or artificial turf, potential usage of a new stadium and support amenities required by sport organizations.

Key findings of the reports include:

Overall support for a new stadium, although it is not considered a necessity

  • Users admit they would not take full advantage of a 8,000-10,000 seat stadium
  • Little need for amenities other than dressing rooms & washrooms but nice to have lights and at least 4 change rooms to allow overlap between teams

Having 1 more artificial turf facility is seen to be a key benefit of a new stadium

  • Strong desire for artificial turf facilities that are less susceptible to poor weather allowing games, leagues and organizations to stay on schedule
  • Recommend field markings (lines) that are erasable to allow for multiple sport user groups with minimal visual clutter

A City-owned stadium is expected to advance the whole amateur sport community, not one specific sport and not one private club

  • Rental prices should be affordable similar to existing facilities like Clarke & Jasper Place Bowl
  • Accessible to all groups and sports
  • Follow a city-owned and operated model to ensure accessibility and affordability

In summary, the stakeholders need an affordable 1,500 - 2,000 seat artificial turf facility with basic amenities such as dressing rooms, washrooms, and lighting for night games.

As a requirement for participation in the North American Soccer League (NASL), FC Edmonton must have a facility with a minimum seating capacity of 5,000. Clarke Stadium currently meets this requirement.

Proposed Medium Size Stadium Strategy

Phase 1 - Addresses current needs

Clarke Stadium serves as the Medium Size Stadium

  • 5,000 seat stadium (current seating capacity)
  • Shared-use schedule meets needs of sports field users
  • Replace artificial turf with a field that has permanent soccer lines (Yellow) and other game lines (for example, White football lines) to be painted on to accommodate all sports

Phase 2 - Increased seating demand

Clarke Stadium serves as the Medium Size Stadium

  • Up to 10,000 seat stadium
  • Additional dressing rooms, washrooms, storage rooms
  • Shared-use schedule meet needs of sports field users
  • Clarke Field usage is at capacity - the number of events hosted on site would not increase

Phase 3 - Increased seating demand

New Medium Size Stadium in new location

  • Up to 20,000 seat stadium
  • Artificial turf
  • Support Amenities: dressing rooms, washrooms, concessions, storage, lights, sound system, parking

For More Information

Integrated Infrastructure Services

Telephone

In Edmonton: 311

Outside Edmonton: 780-442-5311

Email 311@edmonton.ca

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