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Jasper Avenue is Edmonton’s premier Main Street - a people place.

You’ve never seen Jasper Avenue like this before.

Explore the Possibilities

Join us at the August 26 Design Demo event.

Meet the businesses on Jasper Avenue by shopping sidewalk sales, sampling bites from restaurants, visiting local food trucks and eating a meal al fresco on one of the four pop-up parks. Engage with local artists as they paint street murals and on the mural wall, and with local musicians and street performers along the Avenue. Take part in a scavenger hunt with fantastic prizes including gift cards to Jasper Avenue businesses, City of Edmonton Recreation Passes and so much more!

Date: Saturday August 26, 2017
Location: Jasper Avenue between 109 Street and 114 Street
Time: 2 - 7pm

August Event Schedule
Date Artist/Activity Time Location
August 11 Timber Parklet Stage Series feat. Douglas Mitchell 3pm-8pm  
August 16 Parklet Grand Opening! Bring your Own Lunch (BYOL) to the new Parklets Noon-1pm  
August 17 Society of Saint Vincent de Paul Charity Antique Sale Noon-7pm St. Joseph's Basilica
August 18 Society of Saint Vincent de Paul Charity Antique Sale Noon-7pm St. Joseph's Basilica
August 19 Society of Saint Vincent de Paul Charity Antique Sale 10am-4pm St. Joseph's Basilica

Come experience the new plan for the avenue, 109 Street to 124 Street, before it starts being constructed in 2019.

  • Wider pedestrian space
  • Trees and landscaping
  • Street furnishings and resting areas
  • Flex space for use by community, businesses or parking

A design demo will take place between 109 Street to 115 Street from July 15 - October 31, 2017, weather permitting. Activities for the whole family will happen throughout.

The first event was held on July 15, however three more main events will take place during the design demo:

  • Explore the possibilities
    Saturday August 26, 2017

    Sidewalk sale, street performers, artists, musicians, food trucks and a scavenger hunt

  • Energize your body
    Saturday September 16, 2017

    Walking tours and yoga classes to get people moving

  • Excite your senses
    Saturday October 28, 2017

    Closing celebration and evening movie

About the Project

The Experience Jasper Avenue Design Demo will give you a chance to try out the new plan and design for the avenue, from 109 Street to 124 Street, that was developed during the Imagine Jasper Avenue project which ran from September 2015 to March 2017. It used a combination of public and stakeholder feedback, City policies and procedures, and technical studies and standards to develop the new design.

You’ve imagined Jasper Avenue, now it’s time to experience it!

A number of changes to the current design of the avenue are planned in order to truly make Jasper Avenue into a main street. These changes include features that rebalance the space on the avenue to a pedestrian priority, while accommodating all other travel modes. They also support the dual function of a main street as a destination and link.

During the design demo, the current outside peak hour bus/off peak hour parking lanes will be closed to vehicle traffic via barriers. The space from these lanes will instead be used to create additional public space in the form of ‘flex space'.

Flex space is a brand new design zone for streets designated as main streets. Jasper Avenue is the first official main street in Edmonton that has been designed using the Main Streets Guideline and is the first to implement flex space.

Flex space can be used for a variety of purposes in different seasons, such as patios, bike corrals, performance spaces, street sales and any number of other flexible uses. The use of flex spaces are dependant on local businesses and the community to plan how the spaces should be used and activated. The default of the flex space will be on-street parking, which can be easily reallocated to spaces for people rather than cars, as demand arises.

Other features of the new Jasper Avenue plan that will be part of the design demo include:

  • public animation stations and parklets
  • curb extensions at intersections
  • pedestrian crossings at every intersection
  • street furnishing and resting areas
  • trees and landscaping

Project Journey

Want to know all the details of what happened during the Imagine Jasper Avenue Project and how it led to the preferred design being demoed during Experience Jasper Avenue? Read the Project Journey Booklet!

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For More Information

Experience Jasper Avenue



In Edmonton:  311
Outside Edmonton:  780-442-5311


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