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Jasper Avenue is Edmonton’s premier Main Street - a people place.

Design Demonstrations July to October 2017

Experience Jasper Avenue Design Demonstration

About the Project

The Experience Jasper Avenue Design Demo was an opportunity to try out the new plan and design for the avenue, from 109 Street to 124 Street, that was developed during the Imagine Jasper Avenue project. It used a combination of public and stakeholder feedback, City policies and procedures, and technical studies and standards to develop the new design.

A number of changes to the current design of the avenue are planned in order to truly make Jasper Avenue into a main street. These changes include features that rebalance the space on the avenue to a pedestrian priority, while accommodating all other travel modes. They also support the dual function of a main street as a destination and link.

During the design demo, the current outside peak hour bus/off peak hour parking lanes were closed to vehicle traffic via barriers. The space from these lanes was instead used to create additional public space in the form of ‘flex space'.

Flex space is a brand new design zone for streets designated as main streets. Jasper Avenue is the first official main street in Edmonton that has been designed using the Main Streets Guideline and is the first to implement flex space.

Flex space can be used for a variety of purposes in different seasons, such as patios, bike corrals, performance spaces, street sales and any number of other flexible uses. The use of flex spaces are dependant on local businesses and the community to plan how the spaces should be used and activated. The default of the flex space will be on-street parking, which can be easily reallocated to spaces for people rather than cars, as demand arises.

Other features of the new Jasper Avenue plan that were a part of the design demo include:

  • Public animation stations and parklets
  • Curb extensions at intersections
  • Pedestrian crossings at every intersection
  • Street furnishing and resting areas
  • trees and landscaping

Project Journey

Want to know all the details of what happened during the Imagine Jasper Avenue Project and how it led to the preferred design being demoed during Experience Jasper Avenue? Read the Project Journey Booklet!

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For More Information

Experience Jasper Avenue


In Edmonton:  311
Outside Edmonton:  780-442-5311


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