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PlanWhyte Project Scope

The City initiated a land use study for the Whyte Avenue Commercial Area portion of the Strathcona Area Redevelopment Plan (ARP). The goal of this study was to better understand how the area’s heritage, character and livability can be further strengthened while exploring opportunities for additional development over the next 20-25 years.

This study examined heritage, land use, urban design, transportation, and development opportunities (outside the core heritage commercial area), in order to develop a design vision for the long-term evolution of Whyte Avenue.


Phase 4 - We are here in the process
December 2017 to August 2018
Final study and approval

Phase 3 
October 2016 to December 2017
Draft study and recommendations

Phase 2
July to September 2016
Evaluation of alternatives

Phase 1
February to June 2016
Exploring opportunities and constraints

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