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About the Project

Creating a new Jasper Avenue

Jasper Avenue is Edmonton’s Main Street, connecting the West End to Downtown through the historic and diverse neighbourhood of Oliver. The section of Jasper Avenue from 109 Street to 124 Street is slated for full reconstruction beginning in 2019. This presents the opportunity to develop a comprehensive vision for the avenue which will direct the design of improvements and upgrades. The purpose of the Imagine Jasper Avenue project is to envision an innovative, vibrant and relevant streetscape that will strive to balance the needs of the community, commuters, businesses and visitors.

A renewed Jasper Avenue will provide a safe and pedestrian friendly street that will establish a unique sense of place that fosters lively street life, diversity, growth and transformative land use.

Project Journey Booklet

Find out what's happened in the Imagine Jasper Avenue project so far.

Let us know how you Imagine Jasper Avenue.

Find out how to get involved in the Imagine Jasper Avenue project.
Check out what's happened in the project so far.

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For More Information

Imagine Jasper Avenue



In Edmonton:  311
Outside Edmonton:  780-442-5311


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