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The vision for The Orange Hub is to be an intercultural, interagency community hub for the arts, recreation, wellness and learning.

Current News

  • A Negotiated Request For Proposal (NRFP) process to select non-profit and market tenants is currently underway as well as an Expression of Interest to manage the main theatre/black box studio. There was an overwhelming response from the arts, recreation, wellness and learning communities.
  •  On June 28, the Naming Committee recommended the new facility name The Orange Hub.
  • A zoning application was approved on August 28 to revise the zoning from Urban Services Zone (US) to Urban Institutional Zone (UI). This new UI zoning is required as:
    • The facility is moving from a single tenant to a multi-tenant facility.
    • It best supports the overall approved mandate as an intercultural interagency community hub for arts, recreation, wellness and learning and can restrict usage which does not support the mandate.
    • It allows for the types of groups we wish to have as building tenants (under the four pillars).
    • It allows for operational flexibility and efficiency related to future tenant changes.
    • Tenants can move in sooner, ensuring the facility is full and vibrant.
    • It may accommodate groups to have an office without providing programs in the building.
    • It permits some commercial tenants to make the facility as financially sustainable as possible.
  • August 29, Council approved the MacEwan West Detailed Business Plan (4.38MB) as well as concept approval from Council to pursue naming sponsorship for The Orange Hub.

Key Next Steps

  • The City assumes ownership of MacEwan West facility on September 29, 2017.
  • Confirm non-profit and market tenants, theatre/black box studio operator(s), and the parking provider (late September, 2017).
  • Begin to move tenants into the building (late 2017).
  • Complete minor priority capital rehabilitation improvements (October, 2017 – summer 2018).
Background

Background

The MacEwan West Campus facility currently serves as the Centre of Arts and Communication for MacEwan University. Located at 10045-156 Street, the facility is co-located to the neighbourhoods of Britannia Youngstown, Canora, Glenwood, and West Jasper Place.

MacEwan University is consolidating its programs to the main downtown campus. The university plans to vacate the west campus by 2017. These plans offered the City of Edmonton the opportunity to consider purchasing the facility.

In 2012, City Council requested City administration explore options to purchase and repurpose the unique 250,00 sq ft facility. The Community Services Department completed consultation and then developed a preliminary Business Case to inform Council’s decision-making process.

Consultation

Consultation

There is broad community support for the City’s purchase of the MacEwan West facility.

Three community visioning sessions held in June 2012 and supported by interviews with 17 key stakeholders. The consultation report notes that stakeholder support for the project is driven by (1) the need for community space and (2) the desire to repurpose the facility and its unique features.

Consultation participants identified the purchase of the MacEwan West Campus as a unique opportunity to support the creation of a community-based hub that would support the Jasper Place Revitalization Strategy.

They also recognized the purpose-built facility offers space to support a spectrum of arts activities as well as administrative spaces for arts, not-for-profit and multicultural groups. Ultimately, this would help link these groups to the surrounding community and businesses.

Business Case

Business Case

Given the results of the City’s public consultation sessions, the City developed a business case (12MB) for the purchase of MacEwan West. It was based on a strong community-generated vision and guiding principles for the facility that align with strategic City goals and policies.

The business case outlined how the facility could be repurposed and re-envisioned as a unique arts, intercultural, and not-for-profit community hub. It also discussed:

  • How the purchase of MacEwan West could support a number of City strategies including The Way Ahead, The Way We Live, The Art of Living, and the Great Neighbourhoods Program
  • What operating model options could be used to run the facility, ultimately recommending a City-owned and partnership-operated model
  • Why the balance of retail/commercial space with enhanced public space would be important to ensure the building remains dynamic for its users
  • How office and creative space could be provided for various groups in a way that encourages tenants to collaborate
Agreement to Purchase

Agreement to Purchase

Based on consultation results, business case recommendations and their own deliberations, Council approved the purchase of the MacEwan West facility on November 19, 2012.

A city building inspection was completed and all conditions were removed in January 2014.

In early 2014, the Province approved the City’s purchase of the MacEwan West campus.

In March 2014, the Province announced $30 million in funding over 3 years to build a new Centre for Arts and Culture at the MacEwan University’s City Centre Campus. This secured the university’s ability to sell MacEwan West.

Transfer of the facility to the City is expected to take place in late September 2017.

For More Information

Marian Bruin

Telephone

780-495-0272

Fax 780-577-3525
Email marian.bruin@edmonton.ca

Larissa Stetzenko

Contact Larissa Stetzenko for facility information or rentals.

Telephone

780-944-0357

Email larissa.stetzenko@edmonton.ca

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