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The Avenue Initiative is Edmonton’s pioneer neighbourhood revitalization project. Council approved the strategy in 2005 with implementation beginning in 2006. The Avenue Initiative is a community-led, city supported revitalization project that is working to transform this historic area, improving both its social and physical aspects.

Avenue Initiative Vision

The Avenue Initiative is re-energizing 118th Avenue from NAIT to Northlands. The City and the community are working together to improve streets, businesses and green spaces to foster a vibrant community life on the Avenue.

Avenue Initiative Revitalization Goals

  • Safe Streets and Spaces
  • Community Life
  • Thriving Economy
  • Environmental Well-Being

Highlights for the Area

  • Make the Avenue area a safe community in which to live and attract people from other areas to come work, shop and dine.
  • Recognize the area as a place rich in history, diversity and character. Residents and business owners work together to resolve issues and have fun together through community events.
  • Make 118 Avenue the place to have a business; a well kept area that attracts visitors with its character, variety of products and services, special events and community celebrations.
  • The Avenue will become a picturesque community with a village feel. This means less car traffic and more people walking. Business owners and residents also show pride in their properties through greening efforts like flower beds and street corner planters.


For More Information

Title Revitalization Coordinator - Alberta Avenue



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