For all of her adult life, Jodine Chase has lived and worked in and around Edmonton’s downtown core. She’s also chosen to raise her family there. Her home neighbourhood of Riverdale has been highly engaged ever since she moved in, Jodine says. So it’s only natural that the communications specialist would be involved in her community, too.
One project that stands out for Chase over the years is Riverdale’s efforts to preserve the historic home built by local brickmaker J.B. Little in 1903. As Little’s descendants tried to sell off the land, members of the Riverdale community wanted to make sure that the home would live on — and were eventually able to convince the City to include flexible zoning provisions into their area redevelopment plan. That led the way to the Little Brick café, which is now an attraction for latte drinkers all around the city. Jodine says it was gratifying to see the end result after so many years of effort. “It felt great to be part of this process.”
Jodine is a long-time advocate for downtown Edmonton, and also a strong voice in the world of maternal and infant health. Whether it’s coffee shops or public-breastfeeding policies, she is always looking for ways to strengthen the fabric of our city. “There are so many people and stories and interests,” she says. “It’s really hard to get to know them. But when you participate in engagement, you meet people who are passionate about the same thing that you’re passionate about, and it deepens your connection to the city.”