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Logo Files and Guidelines

Background

The original City logo was developed in 1976 and adopted in 1977. After several decades, the time had come to refresh our corporate look. “The City of” has been removed from the logo. Renewed lettering—now integrated into a dark blue square for visual emphasis—retains the logo’s original character but in a cleaner, more modern form. Consistent with our past, it makes our mark in a new way.

Policy

The Visual Identity Standards are part of the City's Communications Directives, which apply to all City Employees, as well as contractors and consultants working on behalf of the City. Please note the logo has been endorsed as the City's primary visual identifier, limiting the creation and use of other logos. Refer to the City's Logo Use Policy for complete information.

Guidelines

The Visual Identity Standards will assist anyone assigned to design and/or create marketing materials for the City of Edmonton. Key elements are summarized below but ensure the Foundational Elements and Applying Style guidelines are reviewed before proceeding.

Logo

Please refer to Foundational Elements, pages 7-18, and the Logo Mastersheet.

The primary logo, which consists of the Edmonton wordmark and the blue square, is the basis of the City's visual identity system.

The logo is available in seven variants, each with rules on application and use. 
 

Primary Logo





 

 

 
Wordmark

The wordmark may ONLY be used in applications where a lack of vertical space would reduce the primary square logo to an unreadable size (for example, on a narrow object like a pen or lanyard). 
The wordmark is not to be used as an alternative to the primary square logo.  

Edmonton wordmark

Typeface
Please refer to Foundational Elements, pages 27-34, for more.
 

There are three type options:

1. Primary Typeface
(for design use)

The City of Edmonton does not own a City-wide license for these primary typefaces, and international copyright law forbids us from freely sharing the fonts both internally and externally. If you are a colleague or vendor who needs to use these fonts, single user or group licenses can be purchased. Otherwise, please use the alternate fonts.

2. Alternate Typeface
(for Office System) 
  • Arial
  • Times New Roman

These typefaces are common on all Mac and PC platforms and do not typicaly require installation.

3. Alternate Typeface 
​(for Google System) 
  • Open Sans
  • PT Serif

These fonts are available within all Google apps.

Primary Typefaces

Colour Palette
Please refer to Foundational Elements, pages 23-26.
 

The primary colour for The City of Edmonton is PANTONE® 2945 with two additional colours used in the reproduction of the 2-colour logo. The full spectrum of complement colours consists of  64 hues.

 

Colour Palette

Grid System
Please refer to the Applying Style guide for more. 
 

To ensure visual consistency, we have developed a grid system with a simple layout principle that includes:

  • Photography cropped away from two edges suggesting there is more to the graphic story
  • Colour block overlays should share one common edge with the image and one common edge with the document edge  
  • Typography that aligns or breaks the grid according to content and message type
  • Logo which always aligns with the right portion of the layout

Sample Poster

Brand Assets

Please note, these files are intended for creative professionals and may require design software. City of Edmonton staff can access logo files and branded templates for general use on corporate intranet.

Edmonton Logo for Print

EPS Files (Vector)

Edmonton Logo for Screen

PNG Files (Transparent)

Edmonton Wordmark for Print

EPS Files (Vector)

Edmonton Wordmark for Screen

PNG Files (Transparent)

CMYK Swatches

(ZIP file)

RGB Swatches

(ZIP file)

Standard Grid Template

Adobe InDesign (ZIP file)

For More Information

Visual Identity Team

For permission and approvals, please consult with the City’s Corporate Communications Branch or contact 311.

If you have questions about the proper application of the standards, contact the Visual Identity Team.

Email visualidentity@edmonton.ca

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