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City and Northlands Rustle Up New River City Round Up Partnership

September 28, 2011

The City of Edmonton and Northlands have joined forces to host this year’s River City Round Up – a 10-day celebration of Edmonton’s agriculture and western heritage. The new partnership was announced this morning at City Hall. 

“Over the past several weeks, the City of Edmonton and Northlands have been looking at ways to expand River City Round Up into a multi-day festival, operating in conjunction with the Canadian Finals Rodeo,” said Mayor Stephen Mandel. “The passion is already there – I think Edmontonians are immensely proud of our heritage and agricultural roots. Our vision is to engage the community in building River City Round Up into something even bigger and more exciting in future years.”

“We at Northlands are very proud of our agricultural roots. As the largest and oldest agricultural society in Canada, we have been proud to contribute to Edmonton's agricultural investment for the past 133 years. With the Canadian Finals Rodeo and Farmfair, it was a perfect fit for us to partner with the City of Edmonton to produce River City Round Up,” said Richard L. Andersen, Northlands President and CEO. “Through this city-wide festival, we hope to continue to raise the profile of agriculture in Alberta, which is both an important part of Alberta’s heritage and an important part of our economy. Let’s celebrate all things cowboy!”

This year’s River City Round Up will take place from November 4–13. The official kick-off will be held on Saturday, November 5 in Sir Winston Churchill Square. 

For more information visit River City Round Up.


Tamara Fahlman

River City Round Up Festival
Title Public Relations


Email tamara@fahlmancom.ca