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City Moves Ahead on New Economic Development Direction

March 20, 2013

The City of Edmonton has a new economic development plan with City Council’s approval March 20, 2013 of The Way We Prosper.

The plan is one of the City of Edmonton’s six long range plans that envision and guide the city’s future in urban planning, transportation, environment, community living, economic development and financial sustainability.

“Citizens and business leaders expect Edmonton’s economic future to be diverse and sustainable so that Edmonton can continue to grow as a prosperous, competitive world city,” says Paul Ross, Executive Director of Economic Sustainability. “This plan outlines five major, dynamic, made-in-Edmonton economic strategies that will guide Edmonton’s economic and growth agenda for the next decade.”

The strategies are:

  • A Confident and Progressive Global Image
  • Internationally Renowned as a Powerhouse of Industry
  • An Unrivalled, Competitive Business Climate
  • An Environment for Innovation
  • A Vibrant, Livable City

The City and Edmonton Economic Development Corporation (EEDC) are already collaborating on key economic development activities to begin implementation of The Way We Prosper. Those initiatives include work in a number of areas:

  • Industrial development program and industrial land strategy
  • Image and reputation management
  • Marketing of green waste management technologies
  • Transformative projects such as Blatchford Redevelopment, the Quarters and LRT expansion
  • Regional economic development with partners such as Alberta’s Industrial Heartland and Port Alberta
  • Adoption of business-friendly services by City departments to streamline front counter decisions and reduce red tape
  • Attraction of investment in the finance, insurance, and real estate sectors
  • Address the labour and workforce challenges of industry, business, education, and government

“Edmonton is an economic powerhouse on the global stage and is in a strategic location at the heart of Alberta’s energy sector,” says Ross. “This plan will make it possible for us to aggressively move in new directions in economic development.”


For more information:

Paul Ross

Housing and Economic Sustainability
Sustainable Development
11th Floor, HSBC Bank Place
10250-101 Street NW
Edmonton, AB T5J 3P4

Title Executive Director, Economic Sustainability


Email paul.ross@edmonton.ca