CITYlab, in conjunction with the Old Strathcona Business Association and the Edmonton Naming Committee hosted a naming competition throughout May 2017 to choose a name for a pedestrian alleyway on Whyte Avenue.

Chosen from 67 entries, Tianna Albrecht and Mario Panizzo’s submission, “Spur Line Alley” was unveiled during a Naming Ceremony on June 28, 2017.

Have you seen the alley lately? On May 6, 2017, CITYlab and some dedicated volunteers painted the alley into a swirl of fun. Hop, skip, or jump over to check it out. Tag us in your photos, @PlanEdmonton on Twitter, and @citylabyeg on Instagram.