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The City of Edmonton has several official symbols that have been carefully designed to represent our unique heritage and character. These symbols are an important part of our culture and
should always be used in an appropriate and intended manner. Refer to the Visual Identity Standards for complete information on their use.

 Coat of Arms

City of Edmonton Coat of Arms
  • the City Crest is an official symbol that reflects Edmonton’s history, geography and aspirations
  • the elements include:
    • mace: Edmonton’s preeminent status as Alberta’s capital city
    • sun emblazoned on the shield: Edmonton’s above-average amount of sunshine
    • winged wheel: Edmonton’s importance as an aviation and industrial centre
    • wavy ribbon: The North Saskatchewan River
    • sheaf: Agriculture
    • explorer (left): The city’s fur trading heritage
    • Athena, Goddess of Wisdom (right): Education and the University of Alberta

 Logo/Signature

         Edmonton logo
  • the original City logo was developed in 1976 and adopted in 1977
  • after several decades, the time had come to refresh this corporate look
  • “The City of” has been removed from the logo
  • renewed lettering - now integrated into a dark blue square for visual emphasis - retains the logo’s original character but in a cleaner, more modern form
  • consistent with our past, it makes our mark in a new way

Flag

City of Edmonton Flag

  • incorporates the City of Edmonton Coat of Arms on a white field with two blue borders
  • blue symbolizes strength and the North Saskatchewan River
  • white signifies peace

The Mayor’s Chain of Office

Mayor Chain
  • is worn by the Mayor at ceremonial functions
  • each link represents a community element and symbolizes people joined in a common cause
  • the chain rests on a prime beaver pelt, which recognizes Edmonton’s origins as a Hudson’s Bay Company Trading Post
  • the gold and silver badges represent military and police units that have served Edmonton

City Tartan

City tartan
  • the predominant colour is light blue which symbolizes the clear blue of the prairie sky.
  • green represents agriculture
  • yellow represents the sun of the long summer days and prairie wheat.
  • white represents peace, from the City flag, and for the long months of snow.
  • the city’s official colours of purple and gold are also included, with the gold also representing the marigold, Edmonton’s official flower.

Official Flower: The Marigold

Marigolds

  • symbolizes sunny Alberta and Edmonton’s role in the Klondike Gold Rush of the 1890s
  • the flower’s many varieties celebrate diversity; Edmonton’s population is made up of more than 50 ethnic groups

For More Information

Visual Identity Team

For permission and approvals, please consult with the City’s Corporate Communications Branch or contact 311.

If you have questions about the proper application of the standards, contact the Visual Identity Team.

Email visualidentity@edmonton.ca

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