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The Way We Prosper is the City of Edmonton’s comprehensive economic development plan. The plan is one of the six “Ways” – the 10-year strategic goals identified in the City’s strategic plan The Way Ahead – that set direction, guide decisions and align the priorities for transforming Edmonton’s future.

The Way We Prosper focuses on what it means to achieve the goal of “diversifying Edmonton’s economy.” There are expectations from citizens and business leaders that Edmonton’s economic future be diverse and sustainable so that Edmonton can continue to grow as a prosperous, competitive world city.

Approved by City Council March 2013

The Way We Prosper was approved by City Council on March 20, 2013.

The economic development plan contains five major, dynamic, made-in-Edmonton economic strategies to direct Edmonton’s economic and growth agenda for the next decade:

  • A Confident and Progressive Global Image
  • Internationally Renowned as a Powerhouse of Industry
  • An Unrivalled, Competitive Business Climate
  • An Environment for Innovation
  • A Vibrant, Livable City

Development of The Way We Prosper

The Sustainable Development Department guided the development and coordination of the plan, in collaboration with Edmonton Economic Development Corporation (EEDC).

A total of 700 people were consulted in the drafting of the plan, including senior business leaders, key community and provincial stakeholders, economic development partners, residents at large and elected officials.

The City hired an impressive team of experts to draft the plan, led by Millier Dickinson Blais, one of the country’s leading economic development firms with offices in Alberta and Ontario. They were joined by Western Management Consultants based in Edmonton, Calgary, Vancouver and Toronto; Location Strategies from Ontario; and Queen’s Executive Decision Centre at Queen’s University in Kingston, Ontario.

The consultants also referred to a number of excellent recent economic development studies and economic forecasts by the province of Alberta and the Capital Region Board that provided a context for what is required for Edmonton to continue developing a diverse and prosperous economy.

An economic powerhouse

The Way Ahead describes Edmonton in the future as an economic powerhouse and identifies economic diversification as a key goal for the city. It directs that the City play a positive role in the development of a diverse and prosperous economy.

In the end, The Way We Prosper will facilitate the transformation of Edmonton and contribute to the diverse and prosperous economy envisioned by The Way Ahead.

For More Information

Paul Ross

Real Estate, Housing and Economic Sustainability
Sustainable Development
12th Floor, HSBC Bank Place
10250-101 Street NW
Edmonton, AB T5J 3P4

Title Executive Director, Economic Sustainability



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