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Goal 5: Edmonton is an attractive city

Edmontonians love their parks, green spaces, natural areas, river valley and landscaped boulevards.

Residents see local parks and boulevards as essential elements of Edmonton’s attractiveness.

The river valley in particular is a source of pride. Natural spaces restore residents’ spirits and add to a sense of well-being.

Edmontonians confidently invite visitors to the city, proud to show it off in the splendour of all of its seasons. They embrace the importance of their vibrant arts, culture, entertainment, sports and retail districts and want their municipal government to support and promote these areas of attraction and vitality. Edmontonians live in a winter city and celebrate their season of ice and snow, animating public areas with festivals, events and activities. 

Ultimately, Edmontonians view cleanliness as essential to the attractiveness of their city.

Outcomes and Measures

The performance measures for Goal 5 demonstrate the extent to which Edmontonians take pride in their city and their participation in keeping Edmonton clean and attractive. They also measure the City’s accomplishments in showcasing its natural beauty, arts and culture, entertainment and sports.

Corporate Performance Measure

  • Percentage of Edmontonians who recommend Edmonton as a great city to live, work, play


Proportion of Edmontonians who say the quality of life in Edmonton is good enough to recommend the city to family and friends.

    • 3-year target - 76%
    • 10-year target - 80%

How are we doing?

  • Percentage of citizens who feel Edmonton is a clean city


Proportion of Edmontonians who say that Edmonton is a clean city.

    • 3-year target - 57%
    • 10-year target - 70%

How are we doing?

  • Percentage change in litter at various city sites


Change in amount of litter assessed through the annual litter audit in 120 random sites across the city.

    • 3-year target - 45%
    • 10-year target - 60%

How are we doing? 

More information about the strategic goals and department performance measures can be viewed in The Way We Live Implementation Plan document.


The Way We Live Implementation Plan builds on current projects programs and services. It identifies actions the City will implement over the next 10 years to advance the goal of improving Edmonton’s livability.

For More Information

Tomas Ernst

Title Director, Business Performance


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