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City Council established a set of corporate outcomes, measures and targets for the City’s six 10-year strategic goals, as reflected in The Way Ahead.

Corporate outcomes describe how City Council defines success in the journey to achieving the 10-year strategic goals. 

Measures provide evidence that the City is making progress in achieving the outcomes. 

Targets identify how far and how fast the City will proceed to deliver on the corporate outcomes within a specified time horizon.

1. Edmonton is attractive and compact

The Way We GrowThe Way We MoveThe Way We LiveThe Way We GreenThe Way We FinanceThe Way We Prosper

Measure Target
1.1 (% of) New residential units in mature areas 25%
1.2 Edmontonians’ assessment: Well-designed, attractive city 55% positive survey responses
2. The City of Edmonton has sustainable and accessible infrastructure

The Way We GrowThe Way We LiveThe Way We FinanceThe Way We Prosper

Measure Target
2.1 Infrastructure density (Edmonton’s population / total kilometres of infrastructure) Increase over previous year
2.2 Edmontonians’ assessment: Access to amenities and services that improve quality of life 70% positive survey responses
3. Edmontonians use public transit and active modes of transportation

The Way We GrowThe Way We MoveThe Way We LiveThe Way We Green

Measure Target
3.1 Transit ridership 105 rides/capita
3.2 Journey to work mode (sum of % survey respondents who select “auto passenger,” “transit,” “walk,” “cycle” or “other” as commute to work mode) 25.9%
4. Goods and services move efficiently

The Way We MoveThe Way We FinanceThe Way We Prosper

Measure Target
4.1 Business satisfaction: Goods and services transportation 53% positive survey responses
4.2 Travel time and reliability for goods and services movement <11:00 - 50% of the time, <14:00 - 85% of the time
5. Edmontonians are connected to the city in which they live, work and play

The Way We GrowThe Way We MoveThe Way We LiveThe Way We GreenThe Way We Prosper

Measure Target
5.1 Reported volunteer rate 55%
5.2 Edmontonians’ assessment: Connected to community 45% positive survey responses
6. Edmontonians use facilities and services that promote healthy living

The Way We GrowThe Way We MoveThe Way We LiveThe Way We Green

Measure Target
6.1 Health and wellness (% of surveyed City of Edmonton registered program participants who indicate the program has increased their health and wellness) 90%
6.2 Recreation facility and library attendance
> 12 attendance/capita
6.3 City park usage (% of Edmontonians who report they have used a City park in the past 12 months)  83%
7. Edmonton is a safe city

The Way We GrowThe Way We MoveThe Way We LiveThe Way We GreenThe Way We Prosper

Measure Target
7.1 Fire rescue events  Decrease from previous 3-year average
7.2 Edmontonians’ assessment: Safe city 68% positive survey responses
7.3 Edmonton Crime Severity Index 84.0
8. The City of Edmonton’s operations are environmentally sustainable

The Way We MoveThe Way We Green

Measure Target
8.1 City operations greenhouse gas emissions 179,228 CO2 equivalent tonnes (equivalent to a 42% reduction from 2008 levels)
8.2 Watershed Contaminant Reduction Index (index of contaminants released to North Saskatchewan River) 7.8 (good)
9. Edmonton is an environmentally sustainable and resilient city

The Way We GrowThe Way We LiveThe Way We GreenThe Way We Prosper

Measure Target
9.1 Community greenhouse gas emissions Downward trend
9.2 Ecological footprint Maintain or decrease
10. The City of Edmonton has a resilient financial position

The Way We GrowThe Way We FinanceThe Way We Prosper

Measure Target
10.1 City of Edmonton credit rating Standard and Poor’s credit rating AA+
10.2 City asset sustainability (actual expenditure on capital infrastructure compared to required expenditure) 1
11. Edmonton has a globally competitive and entrepreneurial business climate

The Way We GrowThe Way We LiveThe Way We FinanceThe Way We Prosper

Measure Target
11.1 Edmonton Economic Diversity Index 0.9 (to be revised with Edmonton data in 2016)
11.2 Edmonton small to medium-sized business Increase from previous year
12. Edmonton region is a catalyst for industry and business growth

The Way We LiveThe Way We FinanceThe Way We Prosper

Measure Target
12.1 Edmonton Region gross domestic product 98,750
12.2 Edmonton Region non-residential permit value 2.79

For More Information

Corporate Strategy Office

19th Floor, Edmonton Tower
10111 104 Avenue
Edmonton, Alberta
T5J 0J4

Telephone 780-496-5069
Email TheWayAhead@edmonton.ca

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