Customer Relationship Management is the first direct contact for current and future customers.
The section is responsible for customer services at the front counters of facilities, facility bookings and rentals, liaison with various sport users including user committees, high touch booking services at various facilities and attractions, program registrations at facilities, the Leisure Access Program, Corporate and Community Wellness, and brokering new revenue opportunities through advertising sales and sponsorship.
The section also develops business analytics that assist the branch in developing strategies and reviewing business cases related to new projects or opportunities.