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About the Department

Communications and Engagement is striving towards a city built with trust and confidence of its citizens, communities, partners, staff and stakeholders.

Engagement

The Engagement branch is the widest entry point for the people of Edmonton to tell us what they need, how they feel and what they’re thinking. In this Branch, the staff of 311 politely and swiftly answer questions from the public and ensure action is taken on their requests.

The Council Initiative on Public Engagement comes to life through dozens of public engagement sessions each quarter, and our public engagement advisors connect with Edmontonians to hear their voices so that their perspectives can be understood and reflected as we make decisions about all the ways we build their city.

Through the integrated Service Centre, Edmontonians are served by staff processing payments for city services in addition to navigating taxation needs, issuing pet licenses, and processing parking permits. Lost something on the bus ride home? No need to worry—this section collects and returns lost items through its Lost and Found counter.

External and Intergovernmental Relations

External and Intergovernmental Relations develops and implements strategies and initiatives to assist the City of Edmonton in fostering relationships with and influencing other orders of government and external stakeholders.

External and Intergovernmental Relations communicates the City’s positions on key policy issues, articulating its priorities and ensuring understanding of the City’s vision and priorities. The branch also provides leadership and coordination for the City’s ceremonial, protocol, diplomatic activities and civic receptions.

Integrated Marketing Communications

Integrated Marketing Communications (IMC) provides clients with the services and solutions they need in order to better meet their business goals. IMC focuses on promoting the programs, products and services that make up the 73 lines of business delivered by the City of Edmonton to both Edmontonians and City staff.

IMC actively manages internal and external resources to an annual planning cycle in order to meet ongoing needs and emerging requirements. Work is governed by industry best practices and designed to ensure a positive return on investment.

Reputation and Brand

The Reputation and Brand branch aims to have a direct dialogue with the people of Edmonton. The branch develops the City’s voice and delivers stories and shareable content that supports the idea of the City of Edmonton as a reliable, trustworthy and timely information source.

The work includes the voices of Edmontonians and employees, who tell us what they think, feel and believe. Real time listening and response gives us insights to add context to stories as they unfold, or before they unfold, to help people understand the whole picture. Delivering through multiple channels reflects the ways people consume information today.

The branch team also focuses on the City’s and Edmonton’s reputation -- storytelling working hand in hand with the branch’s corporate brand team. Storytelling is a way to help Edmontonians and employees understand how we serve them and the benefits Edmonton offers. And when things head in an unexpected or catastrophic direction, the branch has the capacity, training and confidence to lead and manage crisis communications.

For More Information

Catrin Owen

City of Edmonton
3rd Floor, City Hall
1 Sir Winston Churchill Square
Edmonton AB T5J 2R7

Title Deputy City Manager, Communications & Engagement

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