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We provide 5 different services as part of the Corner Stores pilot program.
Business Supports

Purpose

All businesses within the Corner Store Pilot neighbourhood are encouraged to explore new ways to move their business forward with the help of our Program Manager.

Delivery

We work closely with willing business owners to determine what types of support they will need to achieve their goals and work with them to see the challenages through.

Public Realm Enhancements

Purpose

Upgrades to City land surrounding the centre are made in an effort to make the area more attractive, vibrant, and connected to the community.

Delivery

With a budget of $250, 000, we consult with the community, business owners, property owners, and City administration as to what elements could be changed or added to enhance the area.

Improvements can include:

  • Decorative lighting
  • Decorative waste receptacles
  • Park benches
  • Art features
  • Hard surfaces
  • Pedestrian crosswalk or pathways
  • Landscaping
  • Bus shelters
  • Bike racks
  • Safety enhancements
Facade Improvement

Purpose

Exterior improvements to the commercial centre help businesses making an improved first impression by better showcasing their offering to help to attract and retain customers.

Delivery

We access the Façade Improvement Program Grant which offers matching grant money to invest in exterior renovations.

Market Analysis

Purpose

An analysis of the area is done to get a better understanding of the market conditions of the area and the needs of the community. This assists in identifying what products or services will best serve the community and where to focus resources.

Delivery

A professional research company is retained to provide a comprehensive report from a variety of primary and secondary sources.

Marketing Supports

Purpose

Marketing is a key component of any business, and this part of the program ensures that key elements of a marketing plan are in place and included in a larger overall strategic plan.

Delivery

For those interested, the program manager will work closely with each business owner to develop a marketing strategy and plan.

Marketing support includes:

  • Strategic marketing plan
  • Basic photography
  • Development of a custom website for the centre and each business
  • Web content writing and editing
  • Basic design services
  • Branding and messaging
  • Ongoing coaching

For More Information

Braidon Reid

Economic and Environmental Sustainability
Sustainable Development, City of Edmonton
9th Floor, 10111 104 Avenue NW
Edmonton, Alberta T5J 0J4

Title Commercial Business Strategist
Telephone

780-442-7148

Email braidon.reid@edmonton.ca

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