Heads Up Pedestrian Safety Campaign
Pedestrians and drivers share responsibility for preventing collisions. Do your part. Keep your heads up and look out for each other.
Heads Up Pedestrians!
- Cross with care. Make eye contact with drivers and wait until traffic has stopped.
- Unplug. Don't be a distracted walker.
- Never jaywalk. Use crosswalks and intersections.
- Heads up at intersections! Don't cross when the flashing hand or countdown signal has started.
- Get noticed! Wear bright clothes and reflective gear, especially in low light or poor weather.
Heads up drivers!
- Be alert. 66% of vehicle/pedestrians collisions happen at intersections and crosswalks.
- Hang up and drive. Don't text or use your phone.
- Slow down. Make eye contact with pedestrians.
- Watch for vehicles slowing down around you. They may be yielding to a pedestrian.
- Heads up at intersections! Follow traffic lights. Pedestrian signals aren't always timed to the light.
Some shocking statistics
From 2010 to 2014, in Edmonton there were:- 1,535 vehicle/pedestrian collisions
- 1,007 (66%) occurred at intersections
- 158 (16%) occurred when drivers were making right turns
- 278 (29%) occurred when drivers were making left turns
Pedestrians not crossing roads safely:
- 76% jaywalk by crossing mid-block
- 90% jaywalk by starting to cross after the walk signal has ended
- 75% talk on the phone while walking
Distracted drivers:
- 90% of drivers think that other drivers text messaging or using the phone while driving is a serious threat to their personal safety
- 19% admit to talking on a hand-held phone while driving
- 11% admit to sending a text or email while driving
For More Information
The Office of Traffic Safety
Suite 200
9304 – 41 Ave.
Edmonton, AB T6E 6G8
| Telephone | 780-495-0371 |
|---|---|
| Fax | 780-495-0383 |
| transportationoperations@edmonton.ca |
