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A Downtown for Everyone

There’s a buzz in downtown Edmonton, growing everyday. And it’s building into a roar. It’s in the shouts of construction workers high overhead, in the crowds of pedestrians jostling to make the light, the office workers spilling out of the LRT, and students rushing to class.

Something big is happening here, and it’s like nothing that’s come before.

A Downtown for Everyone

Edmontonians, business groups, non-profit organizations and the City of Edmonton are building an extraordinary, reignited downtown. One that will move us into the ranks of other major global cities.

It’s ambitious, but we are a city of courage, vision and cooperation.

What is the ‘E’?

The downtown development projects are diverse, exciting, and together will create a stronger Edmonton. The visual design is meant to help us connect these projects together to paint the full picture of downtown.

From drainage upgrades to new residential towers to post-secondary expansions, the use of the visual marker allows us to quickly and visually demonstrate how they are all contributing to a stronger downtown.

Together, as a community, we are building a downtown for everyone, one that is economically strong, vibrant, global and inclusive. The visual style is bold, optimistic and confident. Everything our downtown, and Edmonton, truly embodies.

Interested in incorporating this visual design into your work, and to share the downtown story? Please contact Lesley Vaage for more information: lesley.vaage@edmonton.ca.

That’s billion, with a “B”

The City of Edmonton, private developers and public organizations are investing $5 billion in the core. From new drainage pipes to condo towers to urban parks and a world-class arena, the community is investing in the heart of Edmonton.

This bold commitment to our downtown will transform not just the core, but our entire city and region.

Short-term pain for long-term gain

We anticipate that there will be growing pains during this period of intense development. This will impact Edmontonians, business owners, visitors and others.

We are working to ensure that these impacts are minimized, and that we provide active ways for Edmontonians to move around downtown. Our city is growing up, we’re becoming a big city and we know Edmontonians will adapt to these big city challenges.

Why it matters

Downtown is once again becoming the heartbeat of our city -- the place where people gather to do business, to experience new things, to see and be seen, to visit and learn. It is bringing a new energy to Edmonton, and lifting the entire city:

  • New development provides employment in the construction industry
  • Residential condos will bring more vibrancy and activity to the core around the clock
  • The Arena District will energize the downtown year-round
  • The expanded urban campuses at MacEwan University and NorQuest will bring thousands of students from around the world
  • The expanded LRT system will connect Edmontonians from around the city

Everyday Edmontonians, community groups and businesses large and small are playing a major role in this revitalization. This is true community-building for the 21st century.

For More Information

Duncan Fraser

Sustainable Development

Title Senior Planner and Project Manager
Telephone

780-496-6118

Fax 780-401-7055
Email duncan.fraser@edmonton.ca