Visual Identity Standards
The Visual Identity Standards reinforce the City’s identity, ensuring continuity across all materials.
A unified visual identity:
- evokes pride
- enhances Edmonton's reputation
- showcases who we are and what we do
- strengthens our ability to connect with Edmontonians
- helps us build a great city
Resources
The Visual Identity Standards will assist anyone assigned to create communication or marketing materials for the City of Edmonton. Please review the standards prior to proceeding.
Guidebooks
The standards are outlined through a series of guides:
- Foundational Elements
- Applying Style
- Language (2016/2017)
- Best Practices & Design Inspiration (2017)
Logos
Visit edmonton.ca/logo for access to logo files.Additional Reference Material
Logo Master SheetColour Chart
For More Information
For permission and approvals, please consult with the City’s Corporate Communications Branch or contact 311.
If you have questions about the proper application of the standards, contact the Visual Identity Team.
| Title | Visual Identity Team |
|---|---|
| visualidentity@edmonton.ca |
