The World on Whyte

September 27, 2012

Whyte Avenue inspires latest Giants of Edmonton mural

Known for its shops, restaurants, creativity and culture around every corner, Whyte Avenue is the ninth addition to the Giants of Edmonton mural program. A large street-art style mural honouring the lively avenue now decorates the east face of the Fuss Cupcakes and Funky Pickle building located at 10443-82 Avenue. 

“There are many people and places that have contributed to making Edmonton a world-class city and the Giants of Edmonton mural program is a great way to honour them,” said Councillor Ben Henderson. “As part of the City’s approach to graffiti management, we are working with the community to create legitimate permissioned street art in Edmonton and create inviting spaces that everyone can enjoy.”

The mural, World on Whyte, by street artists Trevor Peters and Shane Berney, is an abstract collage of the landmarks, activities and culture Whyte Avenue is known for.

“The concept for the Giants mural World on Whyte is based on the idea that Whyte Avenue is an epicentre of cultural activity and, with its diverse forms of entertainment, it has become a destination for fun,” said Peters. “Whyte Ave is visited everyday by all types of people, so I wanted to incorporate as many elements as possible that are unique to Whyte in a colourful mosaic of animated characters.”

The City of Edmonton worked closely with the Old Strathcona Business Association, Old Strathcona Foundation and many other stakeholders to ensure the mural accurately depicted the culture of the avenue. The street-art style was also chosen to reflect the creative and unique spirit of the area. Superior Parking Ltd, the property owner, donated the site for the mural as part of their participation with Capital City Clean Up’s Giants of Edmonton mural program.

The Giants of Edmonton mural program is a partnership between Capital City Clean Up’s Graffiti Management Program and 630 CHED.

Mural subjects are nominated through an online poll of 630 CHED listeners. The City of Edmonton then selects the subject from among the suggestions and finances the mural.

For more information on the program, visit www.edmonton.ca/capitalcitycleanup.

 

For more information:

Sharon Chapman

Title	Graffiti Project Manager, Capital City Clean Up
Telephone	780-442-4711 780-405-1259 (cell)