Capital Ex parade entry captures spirit and energy of the city

June 19, 2012

City of Edmonton officially unveiled the design for its new balloon entry in the Capital Ex parade, which takes place on July 19, 2012. The design, simply titled “Us,” was created by local company Artsmith Communications.

“This is a new and exciting project for the City of Edmonton. One that offers a unique opportunity to engage citizens, build civic pride and celebrate our arts community,” said Councillor Kim Krushell. “This is more than just a balloon — it’s a piece of public art.”

Artsmith Communications, a graphic design/advertisting firm based in Edmonton for more than 25 years, was chosen through a jury selection process. In consultation with the Edmonton Arts Council, 3 finalists were selected to submit a concept for the balloon. Finalists were given criteria for the design which included that it highlight the city’s cultural diversity, recognize the contribution of Edmonton’s original residents, make an artistic statement and be representative of the city.

“A floating piece of art captured our imaginations from the start,” said John Smith of Artsmith. “We were thrilled to have our submission chosen.”

For the past 5-years, the City has examined different formats for participation in the Capital Ex and other local parades. A balloon offered many benefits in comparison with a traditional float including lowers costs, increased exposure along parade routes and additional uses during other festivals and events.

“Nothing like this has ever been done by a municipality before,” said Councillor Krushell. “To approach the design of a balloon from an artistic perspective is creative and cutting edge.”

The balloon is currently being built by a manufacturer based in Windsor, Ontario. When complete it will be more than 33 feet long, 14 feet high and 22 feet wide and weigh 120 pounds. Images of the design are available on edmonton.ca.

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